Branding Course – 21 Days of Branding
Learn Branding in 21 Days
-Have you been struggling to grasp the concept of branding? Do you constantly wonder how successful people and businesses make a mark on the world and you just struggle to make that happen for yourself? Do you think that having a better brand would help you to get more people to know you? Do you want to make more money and get more followers?
Then I am glad to let you know about the 21 Days of Branding course we’re organizing for people like you.
The Branding course by the Orifunke Lawal Academy is a 21-day prompt-based course for small business owners, personal brands and others looking to learn to build their brands themselves. In this course, you will be learning the basics of branding in the easiest and simplest way ever so it does not sound so complex to you anymore.
Why Branding?
- Stand Out: There are loads of people doing the same thing in your industry. You need to be different if you want your potential customers or clients to remember you.
- Make More Sales: Many times, people do not just buy products; they buy brands. Why do you use Close Up, for example? Why do you prefer Coke?
- Build Loyalty: Whether you’re a business or personal brand, you need to consistently build a tribe of people who are loyal to you. This will facilitate referrals and retention.
- Build Authority: Everyone wants to be associated with people and companies that have industry authority. Branding helps you to do this.
- Upskill: Even if you are not building a business or personal brand, there are others who are looking to build theirs and you can build a career being the solution to their problems.
What You Will Learn/Course Focus
- Brand Strategy: Learn how to set up your brand yourself. In this segment, you will be learning branding concepts such as defining your target audience and building for them, identifying your unique selling propositions, SWOT and competitor analysis, and more.
- Brand Identity: Learn how to make your brand visually appealing to customers. Let’s talk about choosing your colours, logo, designs, etc.
- Brand Marketing: Learn how to put your brand out there consistently so that you can build brand equity, goodwill, followership and win customers. We will be treating platforms, content, partnerships and promotions.
Benefits of the Branding Course
- Daily Email & Group Prompts: We will give you one task to do everyday to move your brand forward so you can practise what you have learnt and demystify the sometimes complex idea of Branding.
- Community/Departments: You will be placed in a department/support group with others who are on a similar journey as you. This will make it possible to share tailored resources with you.
- Weekly Live Webinars: Every week, we will have one live webinar that would serve as a learning module and a general Question and Answer session for the week.
- Daily Resources: Every day, we will share supporting resources that will help you enhance your understanding of Branding. Some of these resources will be original to Orifunke Lawal while others will be from trusted sources we can verify.
- Peer-to-Peer Reviews: We will have community reviews and discussions where you get to connect with others from your department, give them feedback and also receive feedback.
- Case Studies: On specific days during the course, we will have case studies of brands similar to yours so you can study what they do well (or do not do well) and how that can impact your own brand processes.
- Sample Daily Brand Reviews: Your instructor will often give sample daily brand reviews to offer some learning perspective for participants in the department.
- FREE Lucky Brand Showcase: Orifunke Lawal will randomly select a few brands (business or personal) and influence for them on her social media platforms. Terms and conditions for this may vary depending on the kind of brand you run.
Training Details
Course Starts: 10th August 2021.
Course Ends: 31st August, 2021.
Venue: All video live trainings will be held via Google Meet while departments/support groups are hosted on WhatsApp.
Training Fee:
Early registration: N5000 (Till August 2nd, 2021)
Late registration: N15,000
CLICK THE LINK BELOW TO SECURE YOUR SEAT>>>>
REGISTER NOW: 21 Days of Branding Course
Prefer to do a bank transfer instead? Please, do a transfer of N15,200 to the following account details:
4600053124 / Orifunke Lawal Academy Limited / VFD Bank
(Please, send proof of registration to [email protected] or 08184908965)
7 Skills You Need to Run an Online Business

Running a brand or business online today keeps getting more sophisticated. To thrive, you need to keep acquiring relevant skills that can help you to stay better in business. Nigeria’s online marketplace keeps getting larger as the years pass. According to Statista, the internet penetration rate is about 70% and the number of online shoppers in Nigeria is around 76 million.
As the internet penetration increases, the number of people who sell online also expectedly increases. More and more brands, from micro-businesses to large corporations, are getting to realize that the world is now digital and not being online would mean having to lose a lot of money on the table.
There is so much ado about doing business online and reasonably so. However, what factors guarantee success for an online business owner? What distinguishes people who eventually thrive building an online business from those who struggle? What determines ultimate success for the people who have it and for those who do not?
The answer to this, for a start, often lies in the skills that each individual acquires and effectively uses to move their business forward. In this blog post, you will be learning some of the top skills you should have in your arsenal if you want to succeed online.

1. Research, Planning & Strategy
To effectively gain customers, you must know how to research and plan for your potential customers. This is the first stage a lot of small brands miss. To increase your chances of success, you should get your research, planning and strategy right. Here, you want to ask yourself questions like:
- What are we selling?
- What are our unique selling propositions?
- Who are we serving?
- Where can we find them online/offline?
- What age, gender or location are they?
- Etc.
A clarification of what you offer would allow you to know how to craft your messaging in such a way that people want to buy from you. Understanding who you are serving and where they can be found online will also help you to prevent ineffective marketing and wasted efforts.
Having a clue of what I call the most basic questions of marketing will help you to better understand where to market, how to position yourself, what to pay attention to and what you ignore. It will also guide your efforts as you go on and help you to stay on track.
“To increase your chances of success, you should get your research, planning and strategy right”.

2. Networking
As a brand owner, you cannot ignore the effects of networking. You need to be open to creating connections with different sets of people in order to grow and sustain your business. You need people because they hold the key to the next level of your business. Also, networking is not just about thinking of how to get from people you perceive have something to give you, it is also you thinking ahead of ways to deliver value to them as well. Always remember that networking thrives on value. Some kinds of networking relationships you should look out for are:
- Potential clients and customers: A lot of times, you will need to reach out to the people you consider your potential clients or customers. This is called prospecting. When you let them know about the benefits of your product or service, they are likely to want to buy from you if it’s something they need or want.
- Partners and collaborators: There are people who have something you need to grow your brand. It could be a larger audience, physical resources or a network. You can consider ways to network with people like these for the purpose of collaborations. This way, both sides win.
- Investors: To scale your business, you might need investors. You may consider debt financing, equity financing or even grants to get more funds to expand your business. Therefore, you want to pay attention to the people who are likely to either be able to invest in your business or can introduce you to people who can.
- Mentors: With appropriate mentorship and guidance, you are able to move faster and also avoid mistakes that those ahead of you have made. Finding the right kind of mentors, a lot of top business owners say, is instrumental to your growth as an entrepreneur.
“Networking is not just about thinking of how to get from people you perceive have something to give you, it is also you thinking ahead of ways to deliver value to them as well”.

3. Sales and Online Marketing
There are different forms/branches of online marketing that are necessary to thrive online. As you definitely know by now, sales and marketing are the lifelines of any business. Without this, a business could go underway in no time. Some of the most popular online/digital marketing branches include:
- Search Engine Optimization (SEO): Through this, you are able to drive organic traffic to your website. If you run an e-commerce site, SEO should be one of your top long-term marketing strategies.
- Content Marketing: Through this, you are able to research, create, distribute and measure content that is relevant to your audience and target towards specific goals. Content marketing is important because it shows you ways through which you can show that you care for your potential customers without being salesy. You can sign up for our content creation and marketing course here.
- Email Marketing: With an email list, you have a database of people who are likely to be interested in what your business offers. This allows you to build a relationship with your existing and potential customers.
- Copywriting: It is not enough to ask people to come and buy from you. You must also be able to craft your offers in such a way that convinces them to buy. This is known as copywriting. As an online business owner, if you are unable to convince people to buy from you, you will struggle with sales.
- Social Media Ads: Running adverts online can help you reach larger audiences, especially if you are unknown or have a small business. With a small budget for Facebook Ads, you can reach thoudands of people.
“Sales and marketing are the lifelines of any business”.

4. Graphic Design
Everything is visual and for a highly visual world, you will be losing much of your audience if you are not focusing on the kind of designs you’re creating. Good graphic designs will help you:
- Communicate the value of your brand, products and services
- Consistently develop a visual identity of your brand in the minds of your audience.
If you’re building your business with a lean budget, you can learn how to use tools like Canva or to create your designs yourself and save more money. Tools like Coreldraw and Photoshop are also amazing tools, although they take more time to master

5. Online Customer Service
Running an online business is almost the same as running an offline business. However, if your business functions solely online, then it means that you must have your online customer service in place. Customer service allows you to ensure the satisfaction of your customers, retain them and resolve complaints amicably. In our world today, a single call-out from someone online can cost your business a lot of money and brand reputation. Hence, paying attention to your customers is a major way to pay attention to your business too. Tools like Hubspot CRM allow you to manage your customer database properly.

6. Business Analysis
Whatever is not measured cannot grow. It is not enough to start an online business, you must also be able to analyse on a regular basis. This will allow you to understand what is working, what is not working, what to keep doing, what to stop doing and what to review. It might seem like a huge task but you can start out with keeping records about the small things that happen. If you are able to hire a business analyst, it would also take the stress of your neck.
7. Crisis Management
What happens if someone tweets that your business duped them of a huge sum of money? Before you even come online, the tweet has gotten thousands of engagements and hundreds of angry people are mentioning your Twitter handle. Every online business, no matter how great, should have a crisis management plan. While your business might not face a huge public crisis, it does not hurt to have a plan. What would you consider as a possible crisis for your business field? How will you react when something like this happens? What steps will you take to resolve the situation and restore possibly lost trust?
Conclusion
There are many other skills you need as a business owner who operates online. Some of them take a little while to develop while others that are more complex may require a longer time to master. Hence, it is vital to maintain a curious and willing-to-grow attitude so that you can always increase your capacity to succeed at doing business.
Are you a small business owner? What skills do you believe are necessary for all business owners to thrive? Share your thoughts in the comments. Share with a fellow business owner.
Learn How to Use Canva | Canva Course for Career
Canva Course for Career Professionals
Canva is a design software with easy-to-tweak and ready-to-use templates for people with no formal design background.
Advancing your career takes more than just doing your job. With great design thinking skills and ability, you can learn how to grow your career and position yourself by learning how to use Canva to create relevant designs for you.
About the Canva Growth Program for Career Professionals
This Canva course for career professionals teaches individuals how to create different designs for their personal brands by giving them trainings and giving them access to instructors for a period of 21 days.
The course comes in two major forms:
1. The training (which comes in the first few days of the program so participants can be familiar with designing generally and designing with Canva).
2. The coaching (where participants are assigned to instructors who will give them feedback on their designs over a period of 21 consecutive days)
The program is a certified one under the Orifunke Lawal Academy.
What You Will Learn from this Course
HARD SKILLS
- Social Media Designs
- Presentations
- CVs & Resumes
- Planners
- Workshops
- Brochures
SOFT SKILLS
- Design Thinking and Psychology
- Canva Design Elements (like fonts, shapes, illustrations, etc)
- Career Scaling & Development
- Career Positioning
Duration
This Canva course for career runs for THREE WEEKS.
Certification
At the end of the course, certificates and assessments will be awarded to graduating participants. This will also be coupled by a virtual graduation party/project defence
Investment
Registration into the Canva Growth Program for Career Professionals is N10,000 only. However, early registration (till the 6th of September) is at a 50% discount of N5,000.
The course starts on the 15th of September, 2020.
[[Click Here to Register for the Course]]
SEE ALSO:
Learn How to Use Canva | Canva Course for Personal Brands
Canva Course for Personal Brands
Canva is a design software with easy-to-tweak and ready-to-use templates for people with no formal design background.
In this day and age, building your personal brand is not an option but a necessity. Daily, people are breaking new grounds, drawing attention to their businesses, achievements and thought leadership in order to build trust in the minds of their target audience.
It is now important to be able to create designs yourself and within such a short while without having to rely on a graphics designer to create all your social media and branding designs.
Unless you do have the money, your best bet is to learn how to design your necessary and daily designs yourself pending the time you are able to hire or outsource to a professional designer.
About the Canva Growth Program for Personal Brands
This Canva course for personal brands teaches individuals, influencers, entrepreneurs and freelancers how to create different designs for their personal brands by giving them trainings and giving them access to instructors for a period of 21 days.
The course comes in two major forms:
1. The training (which comes in the first few days of the program so participants can be familiar with designing generally and designing with Canva).
2. The coaching (where participants are assigned to instructors who will give them feedback on their designs over a period of 21 consecutive days)
The program is a certified one under the Orifunke Lawal Academy.
What You Will Learn from this Course
HARD SKILLS
- Social Media Designs
- Ebooks
- Videos
- Infographics
- Newsletters
SOFT SKILLS
- Design Thinking and Psychology
- Canva Design Elements (like fonts, shapes, illustrations, etc)
- Understanding Personal Branding
- Developing a Distinct Personal Brand Identity
Duration
This Canva course for Personal Brands runs for THREE WEEKS.
Certification
At the end of the course, certificates and assessments will be awarded to graduating participants. This will also be coupled by a virtual graduation party/project defence
Investment
Registration into the Canva Growth Program for Personal Brands is N10,000 only. However, early registration (till the 6th of September) is at a 50% discount of N5,000.
The course starts on the 15th of September, 2020.
[[Click Here to Register for the Course]]
SEE ALSO:
How to Build a Strong Personal Brand | Orifunke Lawal
Every day, people want to learn how to build a strong personal brand. This is important for several reasons. It can help you increase awareness, develop influence and thought leadership and also help you to gain clients and customers online. Personal branding is who you say you are and what people think, say and feel about you. This goes beyond just posting on social media or taking fancy photos. It is building an identity that people love and care enough to keep following any day.
I have been particular about helping people build strong personal brands for about three years now. I believe that the solution to a lot of people’s woes online (lack of opportunities, no customers) is to build a personal brand. So, when Akan Imoh reached out to me a couple of weeks ago and told me he wanted us to have a tweetchat session on this, it was one of the best things I could have said yes to at the time. Akan Imoh is a PR, Media and Comms Enthusiast who is interested in Business, Governance and Pop Culture. Last year, he contested for the position of Lagos State House of Assembly under KOWA Party. He is also the founder of The Boss Approach.
This blog post is a compilation of my tweetchat session with him, answering a number of questions that people usually answer over time. I have also modified this in such a way that I have included more than I shared during the session so that you understand better. Here are the topic ideas I touch on in this blogpost:
- Cross-Posting On Social Media Platforms to Maintain Visibility
- Tone and Voice in Creating Content
- Deciding a Niche
- Finding a Differentiating Factor for Your Brand
- Building a Strong Personal Brand as a Career Person
- Managing Your Personal Career Brand without Flouting Company Rules
- Personal Branding Toolkit
- Commercializing Your Brand
1. How Do You Manage Posting Across Various Social Media Platforms?
I understand that there are segments of my target audience who are on Instagram but not on Facebook or Twitter. There are others who are on Facebook but not on the others. I also have others on Twitter but not Facebook and Instagram. Then there’s the segment who follow me on all through. I know how important it is to reach all of these segments as much as I can. So I try to post across all my platforms at the same time.
For starters, I majorly use my IG insights to gauge when my followers will mostly be online then I post around that time. Once I’m done with that, I post on my Facebook and Twitter. This is because Instagram is the only tool that communicates insights of your business pages for free. You do not have insights for Facebook personal accounts (and I use one). I post on LinkedIn at peak periods like 1-2 pm where many business professionals are likely on break.
I just post at the same time (with the exception of LinkedIn) and I have noticed that it works great for me.
2. Do You Tweak Your Content to Adjust to the Tone of Each Platform? We All Know The Different Platforms Have Different Voices.
It depends on the kind of content. There are certain posts I do on Twitter that do not make it to IG or Facebook. There are also others that I post on my Facebook and maybe Instagram but they don’t show up on Twitter. Last week, I wrote a post on Facebook on why you shouldn’t resign from your work on the basis of salary increase without first asking for it. I didn’t post this on Twitter or Instagram. So, the kind of content I post and whether I adjust it to different platforms depends on the nature of the content, the length of the content too and the core tone of the content.
Let me explain: My posts on Facebook have a certain humorous undertone alongside storytelling. I am more likely to use humour to pass my message across on Facebook than on my other platforms. On Instagram, I maintain a storytelling style of providing helpful content for the people who follow me. On Twitter, I am mostly just sharing my thoughts in bits here and there.
Sometimes, too, if I have to cross-post, I tweak only a few things, reduce the one I post on Twitter and Instagram. And if I have to post on LinkedIn, I follow the same personal rules.
3. How to Handle Difficulty Settling for a Niche
I talked about this in my book, The Art of Social Writing. I also briefed on this in this Instagram post. I understand the struggles of people who have different interests because I am one of them. The truth is if you are relatively unknown, it is going to be harder for you to handle all the different things you can (and want to) do. So, I’d advise you to first focus on building awareness around your brand.
1. You can build awareness by:
- Consistently creating good content that people can share with others.
- Engaging with people in your field who have a wider reach
- Teaching in online classes
- Developing digital products for people
And a lot of these online classes and digital products will be free, let me tell you.
2. Start with one thing before moving to another
Decide what is most important for you to communicate and focus about 80% of your content on that. The remaining 20% could include other things you are also interested in but not as much as the dominant one. If you are unsure about the one that you are most interested in, you could focus on the one you are most skilled at.
3. Harness a skill that allows you to bring all of them together
Transferable skills like this help you to focus on different interests of yours while still communicating to people what your brand is about and what you can do for them. For instance, I am an amazing storyteller and because of this, I am able to talk about just about anything because most times, people love the stories.
4. Think about separating into brands
This is something you should do when you have built some awareness, though. Instead of lumping all your different skills and interests into your single personal brand, why not find a way to differentiate all of them into projects and brands that can have a meaning of their own? That way, you reduce your chances of being mentally overwhelmed and even when you have to drop some of them, you can do that without hurting the credibility of your central personal brand.
4. How do I Find a Differentiating Factor for My Personal Brand?
Sometimes, you will need to start the journey to building your personal brand before being sure about what stands you out. This is because the better your audience grows, the more they give you hints about exactly why they love you and follow you. They will be more open to giving you feedback about your person/personality. For instance, I have learnt that the major thing my audience loves about me is my writing/storytelling abilities. It wasn’t something I chose on my own. I only found out after consistently getting feedback from people who read my works.
As you develop your brand, don’t be shy to ask your followers questions. Why do you like me? What do you like the most about following me? What should I do more of? What should I do less of? This will give you ideas on your personal differentiating factor(s)
Finally on this question, sometimes you do not “find” a differentiating factor for your personal brand; you create it. “Finding” sounds tough. You can sit down, choose what you want your differentiating factors to be. It’s the same way businesses are supposed to create Unique Selling Propositions (USPs) that stand them out in a sea of other competitors.
5. Can I Still Build a Strong Personal Brand as a Career Person?
If you’re a career person, then it is all very important for you to build your personal brand even while you’re at that office, unless you expect to stay at the company forever without new opportunities. A good personal brand can:
- Expose you to new opportunities for growth and advancement within the company. A core part of personal branding is visibility, one of the skills you need to access promotion in most companies.
- Improve your visibility and credibility online, thereby giving you ease of access to different kinds of opportunities in your career.
- Help you cast a positive light on your organization, giving your brand a form of goodwill and reputation.
In fact, if you want to advance fast in your career, building a personal brand is crucial. It will set you apart and make the journey to the top a lot faster.
6. How do I Manage a Personal Brand without Contravening Company Policies or Regulations?
The first thing you should do is to be conversant with your company’s rules and regulations. Read your employment contract carefully and always ask your HR on further company policies. Most of the time, you being visible on social media platforms as a career person does not cause any issues with your company. However, you want to be sure that certain information you are sharing about your company is not private and confidential.
For example, you might want to talk about how your company won a particular client or raised a certain amount of money but it might be against company policy to divulge that to anybody who is not a member of the company. As a rule of thumb, stick to speaking about yourself, awards you win at work, commendable comments you get from co-workers, promotions, basically anything that has to do with you. But stay away from talking about anything that has to do with the company more than it has to do with you.
7. What Should Be In My Personal Branding Toolkit?
The key things in your toolkit should be your social media platforms (depending on the kind of personal brand you want to build and content you want to share). A website also helps to give you some form of credibility when you share quality content. However, if you cannot afford a website, you can use makeshift sites like Medium (if you do a lot of writing) and Disha or Linktree, to showcase your different skills and services. You can check out my Disha page here to see what I am talking about: Orifunke Lawal | Disha Page.
I would advise that you also start to build your email list so that you can send regular emails to your audience and build awareness that way. If you also have products to sell, having an email list makes it easy for you to do that, instead of struggling to find an audience. I use Mailchimp to grow my email list.
As you grow, you also need to consider having documents (e.g., PowerPoint slides) that communicate what you do and the value you bring to individuals and organizations so when you need to work with other people, it comes in handy.
8. How Can I Commercialize my Personal Brand? And When Can I Do This?
You can commercialize your brand at any time. You can even set out immediately commercializing your brand. There are no hard and fast rules for making this happen. It all boils down to your strategy. Commercialize simply means finding ways to make money (monetize) from the value you provide to your audience.
There are really different ways to commercialize your brand. Here are some ideas:
- Speak at relevant events
- Organize a class online for a fee or collaborate with someone else who is organizing a paid class. You can use WhatsApp, Facebook groups, Webinars to host your classes.
- Create digital products relevant to your field or niche and put a price on them.
- Organize paid webinars
- Start a consulting business
The possibilities are endless. The important thing is to understand what works best for your audience and how they respond to paid stuff. All in all, you want to make sure that you are providing value that people need and want before they trust you enough to give you their money.
So, what did you think? Was this blog post helpful? Do you have any questions? Please use the comments below to share your thoughts and do not forget to share with your friends.
Tosin Akingba’s Story on Gender Equality – #UnbowedVoices
“When I was 12, I escaped a traumatic abuse that left a great mark in my soul, I was scarred for life; psychologically and emotionally. I was exposed to a lot of negativity that was life-changing. I suffered abuse by a family friend, I was exposed to situations which made me very vulnerable and I was always faced with tough decisions all through my teenage years.
Facing all of these, and reporting to my parents, my guardians and older people (men and women alike), all I got were lectures – always cover your head, always wear big clothes to cover your body, do not play with boys. They were good lessons I held on to, but then, nothing or very little was done about the boys and men who molest and abuse women.
All of these put together pushed me into a state of depression and confinement, with no one to talk to. Those times, drawing was my only means of escaping from worries and depressing thoughts. From then, I began to have more and more interest in becoming an artist and sharing my thoughts through my drawings.
While growing up, I discovered my love for drawing and I thought to pursue it professionally. I got a lot of backlash on the drawings I made as a lot of comments were focused on who was actually making the drawings. Most people never believed a girl could be talented enough to make beautiful drawings. Most people did not believe in a young girl having such talent, they felt it was for boys alone.
This dissuaded me from developing my talent because not many people believed in what I could do. I still get such comments today such as, ‘You made this drawing?’ ‘You, a girl?’ ‘I can’t believe a woman made this!’ ‘How is this possible?’ ‘You are a girl!’ It is disheartening and demeaning to me that these still happen in our age and time
I advocate for Gender Equality which is giving the same rights, status and opportunities regardless of one’s gender or sex. Let us give our girls and women the same opportunity given to men to thrive and excel in every aspect of life. I believe the world will be better if men and women all have equal rights.” – Tosin Akingba
About Tosin Akingba
What is #UnbowedVoices?
Read more about the campaign here: #UnbowedVoices – An Orifunke Lawal Campaign.
Also Read: Oluwatomisin Akingboye’s Story on Gender Equality – #UnbowedVoices
Oluwatomisin Akingboye’s Story on Gender Equality – #UnbowedVoices
“What struck me the most while growing up was how people made it seem like it was the worst thing for my mother to have only daughters. Prayers and fasting were held for God to bless her with a son. Extended family members would berate my dad about spending so much on education for girls.
Female children’s rights to some things were questioned just because they are female human beings. I didn’t know it but I started becoming a feminist at that young age. I went through so many “you are a girl, you can’t do that” and its many variants in discrimination through secondary and university education that at a point, I couldn’t recognize it anymore and just took it as a norm.
Then I started working and went through rapid promotions. I felt great until a particular co-worker said to my face “The only reason you went through rapid promotions is that you’re a female and the boss likes you”. It hurt because I knew the work I had put in, it hurt because I knew the same colleague, who told me that, had gone rapid promotions before (based on his performance) as well. I just couldn’t understand why my gender had to come into play because I got something I truly deserved.
We can try to mince words as much as we want, but the truth remains that a lot of people do not view a male child and a female child as equal. I have put so much work into shaking off the social conditioning and have several times taken the bulls by the horn, but I am also realistic enough to know that there are so many women who are still held back by their upbringing, background and societal “norms”. These are women who grew up hearing that they are not supposed to take certain steps just because they are women.
It is not enough to create opportunities for women, we have to work towards destroying the conditioning that keeps them back from taking advantage of those opportunities.
My name is Tomisin; I identify as a woman, a passionate feminist and I believe in gender equality because I know I am equal to men and I deserve to have access to same opportunities and guilt-free freedom to choose those opportunities.
I believe in gender equality, because hey! why shouldn’t I?”
*****
About Oluwatomisin Akingboye
Oluwatomisin is an HR professional who has a number of achievements including:
1. Incubating the HR unit of a company in the financial services industry (setting up the unit, the processes, designing the payroll structure etc).
2. Successfully performing as an Accounts Officer, despite not having prior accounting experience. She also amazingly runs a food business on the side. You can find her on Twitter: @Marrgarritah
What is #UnbowedVoices?
Read more about the campaign here: #UnbowedVoices – An Orifunke Lawal Campaign
#UnbowedVoices – An Orifunke Lawal Campaign
Unbowed Voices – An Orifunke Lawal Campaign is a storytelling campaign which features the different stories of Nigerian feminist women doing amazingly in their various fields. The campaign is planned to celebrate the theme for International Women’s Day 2020, #EachforEqual.
According to statistics, it would take the world about 202 years to achieve global gender parity. This is a long time, no doubt, and in a country like Nigeria and Africa, it might just take longer due to factors like poverty and a lower rate of development when compared to first-world countries.
It is especially harder that many people do not see the need to fight for gender equality. Many people do not also believe that women are largely disadvantaged in many areas of the country and in the world. Therefore, while we still have a lot of work to do regarding gender parity, it is crucial to always talk about who we are and what we do, not for us, but for others who need our stories to be able to keep fighting.
This particular campaign will run from March-April 2020. Stories will be shared on my social media platforms as well as on my website.
You can follow me on social media here:
Instagram: @orifunkelawal
Twitter: @Orifunke
Facebook: Orifunke Lawal
All my love,
Orifunke Lawal.